Jersey Charities Embrace Contactless Giving
Jersey Hospice Care and many other local charities are helping Islanders support their favourite charities by offering the option of contactless giving. Jersey charities have recognised that the impact of becoming an increasingly cashless society means that many people no longer carry cash to drop into a donation tin. “Tap to Give” devices use contactless technology to enable donors to make donations by card, phone, or smart watch to support their chosen charity when they are out and about.
Barclaycard led early research in 2016 to identify the impact that a cashless society was likely to have on donation income to charities. Their research showed that one in seven (15%) people admitted to walking away from a donation opportunity at least once in 2015 because they were unable to give using a debit or credit card. In 2017, the British Retail Consortium reported that debit card use overtook the number of payments made in cash in the UK for the first time and, in 2019, the BBC reported that two in five card payments were made using contactless technology with the number of contactless transactions rising by 31% on the previous year. The impact that this has had on charities continues to be measured and the Status of UK Fundraising Report 2019 reported that 26% of charities had seen cash donations decrease over the past three years – something that Hospice has seen first hand with a decrease in collection tin income of 21% in the previous three years. This is why Jersey Hospice Care, along with other leading charities on the Island have invested in “Tap to Give” contactless giving devices with many sourcing them from local business Charity Point founded by Karl Moss.
Katrina Hancock, Director of Income Generation at Jersey Hospice Care, said “Helping supporters to make a donation to their favourite charity, as easily as possible, has to be the priority for all of us working in the charity sector. At Jersey Hospice Care, we rely on the generosity of Islanders to enable us to offer our specialist care to everyone who needs our support, wherever they wish to receive it, free of charge. As our society becomes increasingly cashless, particularly among the under 35s, we need to adapt and use familiar technology so that making a donation is just as easy as buying a coffee. Every gift makes a difference and it’s really encouraging to see so many other Island charities benefiting from this new technology too.”
These small devices operate using the same contactless technology that everyone is familiar with at tills across the Island and the UK – and are just as secure and reliable. In the last three months, Jersey Hospice Care has already seen the benefit of offering this alternative form of giving and has received over £3,500 in contactless donations via devices located in shops and cafes across the Island. This amount alone is enough to fund our bereavement and emotional support services for three days or to support specialist palliative care in the community for a day.
In addition “Tap to Give” has proved popular with community fundraisers whether at bag packs or for office dress down days. For example, Intertrust supported Hospice during Festive Friday in December and doubled the income they raised by using Tap to Give alongside the traditional collection bucket. The average donation Hospice receives using Tap to Give is £2, with supporters having the option to increase that to the £30 contactless maximum.
Jersey Hospice Care was the first adopter of “Tap to Give” in Jersey with a number of local businesses promoting the devices such as Coffee Republic, de Gruchy, KFC, Pizza Hut, Bean Around the World, Café Jac, and the Co-op. The support of these local partners and their customers is very much appreciated. In addition, the 24-hour option to Tap to Give using the window display of the Hospice Shop on Union Street has proved very popular. Charity Point, who provided the devices for Hospice, has now also supplied several other Jersey charities who have also embraced this technology to facilitate contactless giving. These include Durrell Wildlife Conservation Trust, Macmillan Cancer Support Jersey, Jersey Alzheimer’s Association, and St John Ambulance Jersey.
Karl Moss, Commercial Director of Charity Point said: “Being a local business, we are committed to supporting local charities. At Charity Point, this has meant bringing contactless donation technology to the Island in order to help charities offer supporters this alternative form of donating. We are delighted to have partnered with nine local charities as well as supporting many charities in the UK”
Steph Gibaut, Head of Operations and Fundraising at Macmillan Jersey said: “At Macmillan Jersey we are very grateful to JP Restaurants for placing our Tap to Give donation points in their cafes. We’ve been really encouraged to see so many members of the public donating when they pop in for a coffee – every gift helps us to provide free emotional support, practical information, wellbeing services, and group support at The Oasis to those with cancer along with their friends and family”
Beth Gallichan, Fundraising Manager of Durrell Wildlife Conservation Trust said “We first adopted Tap to Give during the Gorilla Trail and were delighted that so many people made contactless donations to support building a new home for our gorillas. Zoo visitors continue to be generous, especially those who donate at our gorilla keeper talks, and we have found that our supporters really value the option to give by card as so few carry cash these days”
The greatest challenge with any new technology is in reassuring users of its security and value. With an increasing number of Island charities now using “Tap to Give” hopefully supporters will be reassured that this is simply their favourite charities using familiar technology to make giving easy and that every gift, even just £2, makes a difference. So whether you’re at Coffee Republic or KFC and want to support Hospice, at the Gorilla enclosure and want to support Durrell, or Café Ube and want to support Macmillan – don’t forget to “Tap to Give” and support your charity of choice.