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Pennies launched in Voisins

Pennies to raise pounds for Jersey charities

VOISINS Department Store will be raising money for four local charities thanks to the digital charity box Pennies.

Launching throughout the department store this week, Pennies gives customers paying by Chip and PIN the opportunity to add 25 pence to their transaction total, with the donation going to charity.

The four charities which Voisins have chosen to support for the first year are Jersey Hospice Care, Jersey Alzheimer’s Association, The Joint Christmas Charities Appeal and After Breast Cancer Support Group, Jersey.

Emily Moore, Head of Marketing at Voisins, said: ‘As a long-standing local business, we are committed to supporting Jersey charities and playing a strong role in the community. Pennies was suggested to us by The Entertainer, who have raised considerable money for charity through Pennies, and we are delighted to be launching the scheme in support of these tremendously deserving charities.’

Jersey Hospice Care Chief Executive Emelita Robbins commented: ‘Pennies is a fantastic initiative, and we are delighted that Voisins are using it to support Jersey Hospice Care, and other charities in Jersey. Pennies has the potential to raise much needed income for the benefit of all charities in Jersey, and it would be great to see other retailers and service providers adopting it.’

Customers paying for items using Chip and PIN will see a message on the card terminal, asking them whether they would like to add 25 pence to their transaction value. By pressing enter (yes) or cancel (no) on the card reader, customers choose whether they would like to make the donation.

Pennies Head of Marketing Rob Dyson added: ‘Our recent research tells us that the public are increasingly leading cashless lifestyles – and are also seeing traditional charity boxes disappearing from our high streets. Pennies has therefore digitised this much-loved way of giving small, anonymous, donations when you shop. We’re thrilled to provide Voisins customers a way to give their small change a big purpose, and support fantastic local Jersey causes.’